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ACC 550 Hampshire Company Case Study
Section I: Cost-Volume-Profit Analysis
The Hampshire Company manufactures umbrellas that sell for $12.50 each. In 2014, the company made
and sold 60,000 umbrellas. The company had fixed manufacturing costs of $216,000. It also had fixed
costs for administration of $79,525. The per-unit costs of each umbrella are as follows:
Direct Materials: $3.00
Direct Labor: $1.50
Variable Manufacturing Overhead: $0.40
Variable Selling Expenses: $1.10
Using the information above, perform a cost-volume-profit (CVP) analysis by completing the steps below.
All CVP calculations should be completed in the Hampshire Company Spreadsheet. Note: The CVP
analysis satisfies Part A of Section I.
1. Compute net income before tax.
2. Compute the unit contribution margin in dollars and the contribution margin ratio for one
3. Calculate the break-even point in units and dollars of revenue. Note: This is a required part of
the CVP analysis and satisfies Part C of Section I.
4. Calculate the margin of safety:
a. In units
b. In sales dollars
c. As a percentage
5. Calculate the degree of operating leverage.
6. Assume that sales will increase by 20% in 2015. Calculate the percentage of before-tax income
for this increase. Provide calculations to prove that your percentage increase is correct based on
the operating leverage calculated in step 5.
7. Compute the number of umbrellas that Hampshire is required to sell if it plans to earn $150,000
in income before taxes by using the target income formula. Proof your calculation.
8. A company that specializes in tours in England has offered to purchase 5,000 umbrellas at $11
each from Hampshire. The variable selling costs of these additional units will be $1.30 as
opposed to $1.10 per unit. Also, this production activity will incur another $15,000 of fixed
administrative costs. Should Hampshire agree to sell these additional 5,000 umbrellas to the
touring business? Provide calculations to support your decision.
Additionally, complete Parts B and D of Section I as outlined in the Final Project Guidelines and Rubric

Section II: Inventory Management
The information below represents the beginning and ending inventory amounts along with the
production and sales for the month in umbrella units.
Beginning Inventory: 0 Umbrellas
Production: 80,000 Umbrellas
Sales: 60,000 Umbrellas
Ending Inventory: 20,000 Umbrellas
Using the information provided above and the costs and sales information provided in Section I,
complete the following in the Hampshire Company Spreadsheet in order to assist you in responding to all
components of Section II:

Prepare a variable costing income statement.
Prepare an absorption costing income statement.

Additionally, complete Parts A through E of Section II as outlined in the Final Project Guidelines and
Rubric document.
Section III: Benchmarking
The management of the Hampshire Company would like to implement benchmarking. Standard costs
have been established and are presented below. You will want to complete a variance analysis to include
efficiency and price variances for materials (cloth and handle assemblies) and labor based on the
following data:
Units Produced = 80,000
Units Sold = 60,000
Direct Materials Purchased and Used
Actual square yards of cloth purchased and used: 128,000
Actual price incurred per yard: $1.25
Actual handles purchased and used: 80,808
Actual price per handle/rib/stretcher assembly: $0.99
Direct Manufacturing Labor Used
Actual direct labor hours used: 15,748
Actual price per hour: $7.62
Direct labor costs: $120,000

Standard Rates
Standard labor hours per unit: 0.20
Standard labor price per hour: $7.50
Square yards material per unit: 1.50
Standard price per yard: $1.15
Handle/rib/stretcher assembly per unit: 1
Standard price per handle assembly: $1.05
Companies can use variance analysis and benchmarking to measure performance within their own
company and against competitors. This can be done by setting standards/budgets and comparing a
completed variance analysis to results from prior periods or comparing them to competitors’ results.
Using the information provided above, complete the following calculations (steps 1 and 2) in the
Hampshire Company Spreadsheet. This will assist you in responding to all components of Section III.
1. Calculate price variances for material and labor and denote whether they are favorable or
2. Calculate efficiency variances for material and labor and denote whether they are favorable or
In order to measure performance and make use of the variance analysis completed, management
understands the need to compare results with their competitors. Following the steps outlined below, you
will research benchmarking and propose the most effective approach for your company. Respond to
Parts A through C of Section III as outlined in the Final Project Guidelines and Rubric document.
Section IV: Alternative Costing Method
Hampshire has always produced stick umbrellas. However, it is considering expanding its production to
include collapsible umbrellas. This consideration has been spurred by Tours Today, a touring company
that is interested in providing its customers with collapsible umbrellas imprinted with its logo. The
management at Hampshire is currently working out a deal with the touring company to produce 3,000
collapsible umbrellas and believes it can sell those umbrellas for $14.00 each. Here are the costs that can
be directly traced to this special order:
Direct Materials: $9,300
Direct Labor Hours: 600
Hourly Rate of Direct labor: $8.00
In the traditional costing approach, overhead is applied at the rate of $24.60 per labor hour. This
expansion in production will add additional overhead costs. The total overhead costs (assuming
production of the stick and collapsible umbrellas) to include the cost pools and cost drivers are provided
in Table 2.

An alternative costing method that might benefit Hampshire is the implementation of activity-based
costing (ABC). Hampshire would like to implement an ABC approach to analyze the production of this
special order of collapsible umbrellas. The controller has assembled the following information:
Units Sold
Selling Price
Direct Material Cost per Unit
Direct Labor Cost per Hour
Variable Manufacturing Overhead
Variable Selling Costs
Labor Hours per Unit
Sales Orders
Purchase Orders
Production Runs
Material Moves
Machine Setups
Machine Hours
Table 1: Direct Cost Information and Activities

Order Processing
Material Handing
Machine Setup


Activity Cost
Activity Cost Driver
$35,000 Number of Sales Orders
$36,000 Number of Purchase Orders
$28,000 Material Moves
$14,000 Machine Setups
$99,000 Production Runs
$80,000 Machine Hours
$11,000 Number of Inspections
$7,500 Number of Shipments
Table 2: Activity Cost Pools and Cost Drivers

Another alternative to traditional costing and ABC is time-driven activity-based costing (TDABC). You will
need to determine which of these three methods would be the best approach for the Hampshire
Company. The following article may assist you in your analysis: Time-Driven Activity-Based Costing.
Additionally, you may want to use the Shapiro Library to conduct further research on the three methods.
You will need to defend your position when answering the prompts for the written portion of this

Using the information provided above, complete the following in the Hampshire Company Spreadsheet
in order to assist you in responding to all components of Section IV:
1. Calculate the allocation rates for each cost driver using ABC.
2. Use the traditional costing approach to calculate the total cost and the unit cost of the stick and
collapsible umbrellas.
3. Use ABC to compute the total costs and the unit cost for the stick and collapsible umbrellas.
4. Compute the difference between the product cost per stick and collapsible umbrellas using the
unit cost that you computed with the traditional approach and the one that you computed using
Based on your calculations from steps 1–4, respond to Parts A through C in Section IV as outlined in the
Final Project Guidelines and Rubric document.
Section V: Memo to Management
The management of the Hampshire Company is very interested in measuring performance. They would
like you to recommend a strategy to increase business performance. They are not sure whether they
should focus on product differentiation or cost leadership. Research additional performance tools to
include the balanced scorecard. During your research, consider what performance measurements you
would use based on the four perspectives. Provide examples.
In your recommendation, you will want to include the outcome of your previous quantitative analysis
and research performed related to cost-volume-profit (CVP), variable and absorption costing, just-in-time
(JIT), standard costs, variances, and benchmarking. You will want to review key points and make
recommendations based on your current research and prior analysis completed and research performed.
Your two- to three-page memo to management must be submitted as a Word document and must
include your responses to Parts A through C of Section V as outlined in the Final Project Guidelines and
Rubric document.

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