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 Principle of Marketing

American Intercontinental University”>The Marketing Scene, an “collaborative destination for
professionals and consumers to discuss new ways of marketing, the effectiveness
of advertising trends, specific ad campaigns, and the impact this information
has on our society”.

All of the articles are
edited by marketing professionals to ensure quality information dissemination.
Stories are added several times per week due and cover a wide array of
marketing topics. The stories are sorted by category:


Controversy in Ads

Lifestyle Campaigns

Target Marketing

The Global View

Emotional Advertising

Marketing the Economy

Read a few stories”>the MarketingScene (this is a hyperlink to open in new
window) to assist you with this”>”>

Ethics and social responsibility are
extremely important in marketing today. Pick a product or service currently
marketed that either 1) you believe is unethical or 2) demonstrates social
responsibility. This is your chance to show what you have learned and it
could help you become a published writer (really – your post could be selected
to appear in the MarketingScene). This would look good on your resume.

Main Discussion Post:

Using”>template provided, write a marketing article of about 250-350 words
which includes a:


Discussion of what you
think to be the ethical implications or the social responsibility of the
product’s or service’s introduction into the market place.

Discussion of what you
would do (or change) if you were the marketing manager in charge of that

NOTE: Failure to write a marketing-focused
article may result in a zero for the main post grade.

Grading Criteria

Marketing-Focused Story that addressed Ethical Implications or Social
Responsibility and suggestions for change


Please provide all reference in APA format

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Title: american-intercontinental-university-publishesthe-marketing-scene

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