ashworth-bm350-exam-1

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Part 1 of 1 – 100.0/ 100.0 Points

Question 1 of 20
5.0/ 5.0 Points

When eBay and Amazon.com cut out the majority of middlemen that normally would participate in the exchange process, it is an example of:

Question 2 of 20
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Which of the following is one of the five major characteristics of good mission statements?

Question 3 of 20
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Which of the following holds that consumers prefer products that are widely available and inexpensive?

Question 4 of 20
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James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank’s task is best described as part of the:

Question 5 of 20
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Michael Porter’s value chain would identify which of the following as a support activity?

Question 6 of 20
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A __________ is a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

Question 7 of 20
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When companies measure the number of people who are willing and able to buy their products, they are measuring:

Question 8 of 20
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A characteristic of a __________ is that it can be a single business or collection of related businesses that can be planned separately from the rest of the company.

Question 9 of 20
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The __________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities.

Question 10 of 20
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The marketing plan, the central instrument for directing and coordinating the marketing effort, operates at __________ levels.

Question 11 of 20
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The __________ is the channel stretching from raw materials to components to final products that are carried to final buyers.

Question 12 of 20
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The holistic marketing framework is designed to address three key management questions. Which of the following is one of those questions?

Question 13 of 20
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As economies advance, a growing proportion of their activities focuses on the production of:

Question 14 of 20
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If a marketer uses warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a:

Question 15 of 20
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__________ has three characteristics: (1) it is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) it has applications in a wide variety of markets; and (3) it is difficult for competitors to imitate.

Question 16 of 20
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What are hollow corporations?

Question 17 of 20
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Janet is very upset that she can’t get tickets to the Rolling Stones concert because they are sold out. Which of the following demand states applies to Janet’s situation?

Question 18 of 20
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Value delivery process can be divided into three phases, out of which “choosing the value” implies __________, which is the essence of strategic marketing.

Question 19 of 20
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The last step in the value creation and delivery sequence is __________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.

Question 20 of 20
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The __________ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service).

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