ashworth-bm350-exam-3

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Part 1 of 1 – 100.0/ 100.0 Points

Question 1 of 20
5.0/ 5.0 Points

Ultimately, the amount of steel sold to General Motors depends on the consumers’ demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent?

Question 2 of 20
5.0/ 5.0 Points

The 80-20 rule reflects the idea that:

Question 3 of 20
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__________ is based on the premise that marketers can no longer use “interruption marketing” via mass media campaigns.

Question 4 of 20
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__________ portrays the “whole person” interacting with his or her environment.

Question 5 of 20
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Which of the following is a stage in a straight rebuy situation?

Question 6 of 20
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With the __________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.

Question 7 of 20
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On an online __________, prices change by the minute.

Question 8 of 20
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__________ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.

Question 9 of 20
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Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called:

Question 10 of 20
5.0/ 5.0 Points

At the top of Maslow’s hierarchy of needs (shown as a pyramid in the textbook) are __________ needs.

Question 11 of 20
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__________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering.

Question 12 of 20
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A(n) __________ group is one whose values or behavior an individual rejects.

Question 13 of 20
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The __________ approach to consumer research asks customers to attach a monetary value to alternative levels of a given attribute. The value of a given configuration is determined by adding the average values of each of the given attributes.

Question 14 of 20
5.0/ 5.0 Points

In reordering office supplies, the only stages that the buyer passes through are the product specification stage and the __________ stage.

Question 15 of 20
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__________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

Question 16 of 20
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A company’s __________ includes all the experiences the customer will have on the way to obtaining and using the offering.

Question 17 of 20
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The __________ says people have a general tendency to attribute success to themselves and failure to external causes.

Question 18 of 20
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Brands that meet consumers’ initial buying criteria are called the:

Question 19 of 20
5.0/ 5.0 Points

__________ is a key industrial marketing strategy in bidding to build large-scale industrial products such as dams, pipelines, etc.

Question 20 of 20
5.0/ 5.0 Points

In the purchasing decision process, the major role of __________ is in selecting vendors and negotiating.

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