Share on facebook
Share on google
Share on twitter
Share on linkedin

Coursework Assignment Brief.jpg”>

Assignment Brief


C15 (Summer 2015)

Module Code:


Module Title:

Study Skills


All BA & BSc programmes


Level 4

Awarding Body:

University of Plymouth

Module Leader

Julian Ridler


Business Report + Presentation + Reflection/PDP



Any special requirements:

All final written work (Business Report and
Reflection/PDP) should be submitted on the Student Portal together with an
acceptable Turnitin Report.

The Presentation is individual and delivered in
front of a group of peers.

Word Count:

Business Report (BR): 2,000 words (plus or minus 10%)

Presentation (P): 10 minutes (including

Reflection/PDP (PDP): 1,000 words (plus or minus

Deadline date for submission:

Business Report: Friday 24th July, 12.00
midday (Week 7)

Presentation(s): weeks commencing 3rdand 10th
August 2015 in class (Weeks 9/10)

Reflection/PDP: Friday 7th August, 12.00
midday (Week 9)

Learning outcomes to be examined in this

reflect on learning across the programme and produce a personal development

competence in a range of business and academic skills and apply them in an
organisational/enterprise setting

effectively both in written (report)) and oral (presentation) form

and analyse appropriate data from a range of learning/information sources

research tasks, both individually and in groups, with appropriate guidance

understanding of global, ethical and organisational responsibility issues

Percentage of marks awarded for module:

These assessments add up to 100% of the marks for
the module weighted as follows:

Business Report = 70%

Presentation= 20%

Reflection/PDP = 10%

Successful completion of the Study Skills module
is dependent upon achieving a pass standard for each part of the coursework.

Detailed Briefs
for Coursework Assessments

Assessment Task

The assessment strategy for
this module is for you to provide a portfolio of work that demonstrates your
development of appropriate skills through the module.

The portfolio of work consists of three parts. In order to pass the module, you need to
achieve a pass grade for each of the three elements of the assessment. Reassessment is for the Business Report.

There are two written
assessments (Business Report and Reflection/PDP) and one oral presentation.

The assessments are
designed to evaluate your appreciation of the power of reflection and how to
engage in continuous personal development, report writing and presentation
skills. These skills and abilities
represent the core skills required for undergraduate study, but also key
skills required for people entering the workforce as business graduates.

Below are details of each
assessment task and the overall scheme of assessment.

Assessment format

Business Report (RP): Formal business report structure

Presentation (P): PowerPoint

Final Reflection and PDP: Template* provided

*A template for this will be
provided via GSM Learn in MS Word format. You will be expected to complete
the form for this assignment; failure to do so will impact upon the grade

outcomes to be examined in this assessment

reflect on learning across the programme and produce a personal development
plan (Initial Self-Assessment, BR, PDP)

competence in a range of business and academic skills and apply them in an
organisational/enterprise setting (P, BR)

effectively both in written (reports, summaries etc.) and oral
(presentations) form (P, BR)

and analyse appropriate data from a range of learning sources (BR)

research tasks, both individually and in groups, with appropriate guidance (BR)

understanding of global, ethical and organisational responsibility issues (BR)

a PDP covering the first 2 semesters of study at GSM (Initial Self-Assessment/PDP)

Written Report (70%)

Write an analytical business report on
what ethical consumerism means for businesses.

a company and explainand analyse how they operate ethically. This must take
into account the ethicsand valuesof the company you choose to
focus on.

report must be written in business
report format and include the followingsections:

An executive summarywhich gives a brief overview of the
argument in your report including key findings and conclusions.

A contents page which lists the sections and the
page numbers.

An introductionwhich gives an overview of the
structure of your report.

A brief overviewand analysis of ethical consumerism,identifying the examples of some of the products which fall
into the ethical category. You must include a definition of ethical consumerism
and arguments as to why it is a good strategy for businesses to adopt.

A detailed review ofone company claiming to operate
ethically. Discuss the approach(es) they have used to become a more socially
conscious business, linking this with their ethics and values.

The results of a short opinion surveyon what influences
consumer buying behaviour, carried out by you from a small sample of 10-15 students
at GSM London. You need to conduct primary research for this section.

A conclusionwhich includes critical evaluation of ethical
consumerism based on the evidence that you have gathered both from your primary
and secondary research, focusing onthe company you have chosen for detailed

You must include a references list after the main body
of the report. Remember to use Harvard referencing where appropriate.

A copy of your opinion survey should be included in an appendix.

Supporting material will be posted on Blackboard, but
you will be expected to undertake research using newspaper/magazine/web
articles, journals and text books. There will also be input in class time to
assist you with the topic.

Word limit: Not
more than 2000 +/- 10%

A suggested
word count for each section is given below.

Executive summary

100 words


200 words

Ethical consumerism

400 words

Company review

600 words

Opinion survey

400 words (not including
survey/tables etc)


200 words


100 words

A brief introduction to ethical

April 24 2013, a building known as the Rana Plaza collapsed on top of garment
workers inside its factories, killing more than 1,100 people and injuring
2,500. It would be known as the worst ever accident in the garment industry
anywhere in the world.

was later discovered that 28 brands that sourced clothes from the plaza
included Primark, Benetton, Mango, Matalan and Bonmarché, prompting public
concern about the working conditions of garment factories around the world
which contribute to western high street fashion stores.

Ethical consumerism
encourages people to think about how the products they buy are sourced and
produced and which arenot harmful to the environment and society. This can be
evidenced through simply purchasing eggs that are free-range or boycotting
goods/companies which promote child labour or unsavoury working conditions.

range of product areas which fall into the ethicalcategoryincludes:

·” title=”Banking Industry Report from Ethical Consumer”>Bankingand

·” title=”Energy industry sector report from Ethical Consumer”>Energy

·” title=”Fashion industry report from Ethical Consumer”>Fashion

·” title=”Food Industry report from Ethical Consumer”>Food
and drinks

and tourism

Ethical consumerism
is a growing market; a recent report from the Co-operative Bank showed a third
of UK consumers claiming to be concerned about ethical consumption, with a
large number of the public willing to challenge and boycott companies which do
not comply with ethical standards.

Oral presentation (20%)

The Topic

the company you have chosen to analyse in your Business Report. Your
presentation should include some analysis of whether the company’s decision to
be more ethical is proving to be a success amongst consumers or not, providing
examples of why that is the case. Do not
just provide a descriptive account
of the company’s ethical strategy. Nor is it necessary to include a detailed
description of ethical consumerism in the presentation.

The Assignment Task

is 10 minutes to include time for questions. You should aim to speak for 7 to 9

presentation must be developed and
delivered using Microsoft PowerPoint. You must ensure that your presentation
has been saved on amemory stick.

should print a copy of your slides for the lecturer.


presentations will be assessed by the lecturer during weeks 9 and 10 of the
semester. A debrief will be offered to groups of students in tutor groups. If
required, one-to-one feedback is also available.

assessment criteria will be discussed with the classes in detail but are based

  • Content and Question and Answer,
    including analysis and research
  • Language Use, including
    vocabulary and grammar
  • Delivery, including use of voice
    and eye contact
  • Organisation and Visual Aids,
    including use of PowerPoint

Final Reflection and PDP

You are required to complete a PDP template as provided (available
via GSM Learn) to support you in writing a structured reflection and a PDP that
will take you through the next 4 semesters of your undergraduate studies.


Reflection is one of the ways in which it is possible to
extract value from learning experiences.
Reflection does not come naturally to many undergraduate students and is
not commonly taught in earlier training and educational experiences. This exercise is in place to encourage
reflection early in undergraduate studies.

The development of self-awareness and the ability to plan for
improvement in your own performance or Personal Development Planning (PDP) is
an important skill to assist you in improving your employability. At the end of this module, you will be
challenged to put in place a PDP which will take you through to the development
of your final semester project.


Complete the Final Reflection/PDP Template provided in about
1,000 words; and ensure that you include the following:

A Final Self-Assessment Questionnaire, completed in
consideration of the Initial Self-Assessment Questionnaire and Plan you
undertook in week 1.

A reflection on your development and performance during the
semester, answering the question: what have you learned about your own performance
during the semester? (NBThe
programme or module learning objectives contained in handbooks should be used
as objective measures of performance)

An analysis of the current situation that you face
identifying behaviours which require change, answering the questions:

o What do I need to change
in order to raise the standard of my performance?

o Why are these behaviours
happening, and why are they impacting upon my performance?

A PDP based upon your current performance level and the
developmental changes that you will make during the next 4 semesters of your
course, answering the question: how will I change the behaviours that are
impacting upon my performance?

More to explorer

New Union Conceptualization

Module 7 Discussion  New Union Conceptualization After all that we have read and explored, a new conception of unions may be needed.

Statistical Process Control

For the process you chose in 1-3, identify the type (variable or attribute) of data you have collected for the outputs of

Statement Of Purpose

Statement of Purpose – A document of no more than two pages outlining your objectives for pursuing a Masters of Science in Information


Title: coursework-assignment-brief-2

This question has been Solved!

Click the button below to order this solution.

Leave a Reply

Your email address will not be published. Required fields are marked *

Open chat