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Individual Assignment (Essay)

Worth 15% Type A


The purpose of this
assignment is to enable students to evaluate professional communication aspects
within an industry in relation to the various elements covered, and to
demonstrate the ability to communicate the key issues through a written essay.

Assignment topic:

Online communication or computer-mediated
communication (CMC)

The Internet has
become an integral part of our lives. Online communication or CMC is one of the
fastest growing modes of communication for individuals within and between
organisations. We use CMC for social, educational, and business purposes (Mohan,

Discuss the
following aspects in your essay:

The impact of online communication in an organisational

The distinctions between traditional face-to-face
communication and CMC in an organisational context;

The role of media richness in effective online

The importance of being competent at intercultural
communication using electronic channels of communication.

Description of assignment:

Students will prepare a 2500 word
essay (not including references). The assignment is to be completed
individually. This is NOT a group assignment. Please refer marking criteria for more detailed breakdown of marks.



Draw up a timetable that identifies the various stages of development
in the writing of your essay and allows sufficient time for each stage. This time table should include activities
in each week.


Research the topic using books, journals and reputable websites. As a minimum, your research should
include at least three (3) books (may be online books), at least
three (3) journal articles (may be online journal articles) and at least
three (3) internet sites (general websites except Wikipedia), total of 9
sources, all of which are used to provide you with the background for your


Write annotated bibliography for all 9 sources.


Produce a detailed concept map showing as much as you can find out
about the topic. (Mohan, 2008, p.313)


Draft essay using strategies 4Ps and 5Ws (Mohan, 2008, pp.


Produce a detailed essay outline.
(Mohan, 2008, p.314)


Final Essay


It is expected that the essay
will provide a balanced view of the issues discussed.

Presentation of your Essay

Essays are to be presented according to the information contained in the
University Guide for the Presentation of Academic Work (see http://www.ballarat.edu.au/generalguide)

In the essay, you are expected to write in paragraph style with
an introduction and a conclusion. The
use of bulleted/numbered lists should be avoided and headings (if any) kept to
a minimum (no more than 5).

Essay should be presented in the following order and format (Mohan,
2008, pp316-317):

Cover page;

Table of contents (Auto-generated);





Essays with unsupported personal opinions will be marked down, as will
those that make excessive use of direct quotes (no more than 8 linesin total).

Incorrect APA referencing will also be penalised. Your essay should include both a list of references used
in the essay and a
bibliography of the wider reading you have done to familiarise yourself with
the topic.

Any direct quotation from one of your sources (i.e. anything that you
have not written yourself) must be referenced (cited) in-text (as well as
included in the reference list); if the quotation is more than three lines in
length it should be formattedin its
own paragraph indented 0.75 cm, single-spaced, with font size 10; if it is
three lines or less it should be surrounded by quotation marks (double inverted
commas). This is normal practice, which
you should always follow.

The vast majority of your essay should consist of your own writing
whether paraphrasing a specific section of a source or synthesizing ideas from
a number of sources. Paraphrasing should
also be accompanied by in-text citation (as for a direct quotation).

If you use a source either with a direct quotation or by paraphrasing and
do not cite it,
you are guilty of plagiarism (refer to the course


It is important to learn from the work of others and you are encouraged
to explore the library, World Wide Web resources and have discussions with
other students. However, work for the
assessment must be entirely your own work.


Plagiarism is the presentation of
the expressed thought or work of another person as though it is one’s own
without properly acknowledging that person.

You must not allow other students to copy your work and must take care
to safeguard against this happening. In
cases of copying, normally all students involved will be penalised equally; an
exception will be if you can demonstrate the work is your own and you took
reasonable care to safeguard against copying.

Plagiarism is a serious offence.
As set out in the University Regulation 6.1.1. students who are caught plagiarising will,
for a first offence, be given a zero mark for that task. A second offence will result in a failing
grade for the course involved and any subsequent offence will be referred to
the Student Discipline Committee.

University Referencing/Citation Style Guide:

The University has
published a style guide to help students correctly reference and cite
information they use in assignments. A copy of the University’s citation guides
can be found on the university’s web site. It is imperative that students cite
all sources of information.


Mohan, T., McGregor, H., Saunders, S., & Archee,
R. (2008). Communicating as Professionals
(2nd ed.).
South Melbourne, Victoria: Cengage Learning.

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