hi5004-marketing-management

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HI5004 Marketing Management

Group Assignment Guidelines

Written Report 20 marks Presentation
10 marks

Words limit 3000

·
Choose an
organization form the following Industries:


Australian wool
industry


Business schools
in Australia


HSBC


Organic food


Health and
fitness industry


Research industry
(example CSIRO)


Any non profit
organization like Red cross or Salvation army

·
This assignment is in report form with the following
headings:


Executive summary


Clear and concise
target market, segments and positioning (includes positioning mapping) followed
by the company


Comments on both
Micro and Macro environmental forces affecting the company


Brief analysis of
consumer perceptions and behaviour about the brand/company


Marketing Mix
(brief discussion)


A recommendations
for improvements to the organisations marketing efforts.

·
References
Harvard style

·
Research at least
3 to 4 academic articles on the topic

·
To do well groups
need to do a quality research and follow the structure with application of marketing
concepts.

·
For
presentations, students need to be in the class at 9am on Mon even if you are
presenting later in the session so the class is not disrupted. There is a
danger of loosing 10% if you do not follow the guidelines.

Marking Criteria for Group Assignment

Students Please Note: Each group member must participate equally in the
preparation, presentation, and group report writing and ensuing seminar
discussion.

Marking Criteria for Group Assignment –
Written Report

Assessment Criteria for Written Report

Maximum

Scored

Clear and concise explanation of the
respective organization and its competitive context.

Comprehensive analysis of all
relevant issues.

8

Demonstrated understanding, logic and reasoning evidenced in report.

Demonstrated understanding of the theory discussed during lectures.

6

Application of theories/concepts to industry/real products/services.
And other relevant examples and ideas provided by the student to demonstrate
an understanding of the theory.

3

Style, structure, spelling, grammar, punctuation, referencing

3

Total

20

Marking
Criteria for Oral Presentation

Presentations will be held during the
lecture period on Week 9 and 10. 10 minutes duration is permitted including any
ensuing class discussion. Every student must take part in the presentation.

Assessment Criteria for Presentation

Maximum

Scored

Impact:

Was it an engaging presentation?

Did the presenters connect with the
audience?

3

Content: The presentation is not the report. The presentation
compliments the report. It must give the big picture (not all details) and
highlight the most important points and recommendations.

3

Clarity and overall impression of excellence (visual aids used etc)

2

Adherence to time

2

Total

10

Important note for experts

All these guide lines should be followed while
preparing this assignment. This assignment needs a Harvard style
referencing. Research needs to be made
on at least 3 to 4 academic articles on the topic. And you will need to provide
me that article source. I need that article source as well.

It needs to be of minimum 3000 words.

And also as this assignment is categorised into two parts:

Written report and

Presentation

I will need 8 power point slides for the presentation
as well.

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