hi6006-competitive-strategy-tri1-2014

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HI6006
Competitive Strategy Tri1 2014

Group Assignment Guidelines

Written document:
A short report

Marks: 20

Report Due: Week
11

Words limit:
2500

·
Choose a global business form the following :


Milk
industry (in Australia and New Zealand)


Car
industry (especially Peugeot in China)


On
line retailing especially Alibaba vs Amazon


Container
shipping – Maersk)


Woolworths
and Coles operating overseas markets


Organic
food company trying to expand in international market


Health
and fitness company


Any
small to medium size company in Australia which is trying to expand

Note: You need to
discuss your choice with your lecturer before you start your assignment.

·
Discussion on theory maximum 20%

·
This assignment is in report form with the
following headings:


Executive
summary


Apply
“AAA” framework which includes Adaptation, Aggregation and Arbitrage


Porters
3 generic strategies (cost leadership, differentiation, focus and Hybrid)


Diversification
and Integration


Competitive
advantage


Absolute
advantage


Your
comments or any recommendations

·
References
Harvard style

·
Every
member needs to bring at least 2 articles which the group would use and add
that articles with your report with reference page. There is no need to submit
the articles on BB.

·
Students
need to submit a soft copy on BB and hard copy on Lvl 6 by due date.

·
To do
well groups need to do a quality research and apply the above concepts from the
subject.

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