introduction-to-marketing-length-500-600-words

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn

Introduction to Marketing

Length
500-600 words

Write a proposal brief
showing the goals of the marketing project by illustrating one objective for
each marketing P. The brief should include the following sections:

Complete the following:

·
Choose 1 consumer
product brand to be your “client.” You may choose any consumer brand or select
a brand from.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx”>this list. (Ford Motor Company)

·
Review your client’s
brand by researching its Web site and other supplemental resources, such as.hoovers.com/”>this directory to learn everything you can about the company, its customers, the
management team, and anything else that will help you understand its brand.

You are the chief marketing consultant for your company’s brand. Your goal is
to help the company create an updated marketing plan by learning to apply the
marketing process to communicate how great the company’s brand is to its
current and potential customers in the marketplace and market space.

One of the first steps
of the marketing plan is to understand the business goals of the project.

Your client has asked
you to draft the goals of the marketing plan by suggesting how to use the
marketing mix—the 4 Ps of marketing—to help create a marketing proposal to help
reposition the brand in the marketplace. The client wants a brief report
presentation to help brainstorm the interaction of the 4 marketing Ps and other
ideas with the company’s marketing team.

Write a proposal brief
showing the goals of the marketing project by illustrating one objective for
each marketing P. The brief should include the following sections:

Product Overview

·
Briefly explain the
company and brand. Add a picture of the brand.

·
Give an overview of the
brand and its current position or perception by customers in the marketplace.
For example, do customers seem to think the brand is too expensive compared to
its competitors?

·
Identify 1 competitor of
this brand and provide a reason why they are a competitor to your client’s
brand. Add a picture of the competitor brand.

Product Objective

·
Draft 1 objective for
the marketing proposal to show how product can be applied to your brand. For
example, include a statement about the features of the product and the benefits
of those features for the customer, or a new product satisfaction guarantee policy.

Price Objective

·
Draft 1 objective of the
marketing proposal to show how price can be applied to your brand. For example,
consider how to possibly discount the price for a short time in an advertising
campaign to entice current and new customers to try the product or
competitively price the product against its competitors for maximizing market
share.

Place Objective

·
Draft 1 objective of the
marketing proposal to show how place can be applied to your brand. Examples
include introducing the product in an online capacity to gain market share, or
finding numerous distribution outlets for the product.

Promotion Objective

·
Draft 1 objective of the
marketing proposal to show how promotion can be applied to your brand. For
example, one message could be to explain the quality of the brand over the
competition, or a special promotion offering a 25% discount on the first online
purchase as another way to increase brand awareness.

Conclusion

·
Summarize your
understanding of how the 4 Ps are linked for this particular brand.

References

Hoovers. (n.d.). Retrieved from http://www.hoovers.com/

Interbrand. (n.d.).Best global brands 2013.
Retrieved from
http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx

More to explorer

English, Literature & Philology

One of the central concerns with regard to the structuring of this class has been to demonstrate the ways in which histories

Answer:

Title: introduction-to-marketing-length-500-600-words

This question has been Solved!

Click the button below to order this solution.

Leave a Reply

Your email address will not be published. Required fields are marked *

Open chat