marketing-research-203-spring-2015-assignment-3c-survey-marketing-research-reports-assigned-week-12-due-week-14

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Marketing
Research 203 – Spring 2015

Assignment
3C: Survey – Marketing Research Reports – Assigned Week 12, Due Week 14

This information will be posted to
BlackBoard

Presenting Research 3C is worth 20% of your mark, and
is part three of Assignment 3. This assignment sheet deals only with part 3C:

3C Marketing research Reports Research (worth 20%) – Assigned Week 12, due week 14

  1. Written
    research report 10-15 Pages
  2. Oral
    presentation 15 Slides

This information will be posted to BlackBoard

Objectives:

  • To become
    familiar with creating written research reports and making oral
    presentations.
  • To create
    a reports from collected data to gain quantitative insights into Humber
    students’ thoughts on the school.

Basis for
Reports

The reports ate to be based on the data you collected
and your analysis of it (3B).

Project Specifics:

  • This is a team
    project, with team assigned in week 12 (and cannot be completed
    individually)
  • Presenting
    Research 3C is worth 20% of your overall mark
  • Due date is week
    14 – to be submitted in the first 10 minutes of the class. NO late reports will be accepted.

Format:

Report:

  • Formatting:
    Modern Language Association Basic Report Format Style (for citations)
  • Font: Arial, font
    size 12, 1.5 spacing
  • Stapled hard copy
  • Team names on
    cover page

In-class (Week 12):

  • Begin work on
    report sections, oral report assignments
  • Ask questions of
    instructor

Outside of Class:

  • As a team, write
    up the report (see report structure)
  • Make sure everyone
    has reviewed the final report for consistency and correctness (including
    grammar) – remember it is a group mark
  • Create oral
    report – with all team members presenting – and rehearse it.


Written Report (length
as required ( 10-15 pages)

Structure
(no letter of transmittal or letter of authorization required)

1.
Title
Page (descriptive title, who prepared for, who prepared, date)

2.
Table
of Contents

3.
Executive Summary (summarizes information in report
with facts and figures)

4.
Introduction (Client problem, theory, previous
research)

5.
Background
(Research Objectives, hypotheses)

6.
Methodology

a) Research design
(exploratory, descriptive, or causal; method (survey, focus group, experiment),
why method appropriate)

b) Sample design (population, sampling frame, sample,
how selected, how large sample, response rate)

c) Data collection (how done, how data verified)

d) Analysis (statistical methods used)

7. Results (narrative
related to raw data and included summary tables and charts)

8. Discussion

a) Implications (implications of results)

b) Limitations (for example,
non-response error)

c) hy done, e title, who prepared for, who prepared, date)
_____________________________________________________________________Future
Research (recommended if needed)

9. Conclusions
(conclusions based on results, recommendations for actions)

10. References (if needed)

11. Appendices (include
survey questionnaire, complex tables or charts)

Hints:

1. Organize logically

2. Don’t repeat points

3. Keep it simple

4. Use precise words

5. Eliminate unnecessary words

6. Don’t make claims you can’t prove

7. Write for the reader

8. Proofread

9. Understand percent versus percentage points

10. Check units

11. Define terms

12. Use illustrations such as tables and charts

Oral Report(15 minutes, including
5 minutes for questions)

All
team members must present

Structure

1. Introduction

2. Summary of:

o
Client problem

o
Research Objectives and Hypotheses

o
Research methods

3. Results

4. Conclusions and Recommendations

5. Questions

Hints:

1. Don’t just read it

2. Plan ahead what you want to tell

3. Be able to defend your results

4. Be straightforward

5. Rehearse

6. Adopt to the audience

7. Use graphic aids

8. Open body language

9. Captivate the audience

10.
Always have a backup (USB etc.)

Team
Feedback Report – Assignment 3C

Your Name: ______________________________________ Team
Number: _____ Class (A, C, D): ____

First Last

Below, please
fill out your name and the names of your team members. Then indicate what percentage of work you felt
each member (including yourself) contributed.
For example, if your team has five members and each contributed equally
then each would be marked at 20%.

Please don’t be
too exacting on your team members, keeping in mind that realizing that each
person has different skill levels and taking into account their level of
effort.

This sheet must
be turned in by you personally to the professor in the class that the
assignment is due (week 12). He will use
it to alter the grades of those who did not contribute their fair share.

Team Member 1: Name: _______________________________________________ % of
work:__________

First Last

Team Member 2: Name: _______________________________________________ % of
work:__________

First Last

Team Member 3: Name: _______________________________________________ % of
work:__________

First Last

Team Member 4: Name: _______________________________________________ % of
work:__________

First Last

Team Member 5: Name: _______________________________________________ % of
work:__________

First Last

Team Member 6: Name: _______________________________________________ % of
work:__________

First Last

Total: 100%

Comments (if any):

Marking Sheet, Assignment 3C –
Written Report

Student
Group Number: ____ Group
Name:__________________________________

Mark (out of
10): _________

Section

Comment

0

1

2

3

4

5

6

7

8

9

10

  1. Title page &

Table of contents

  1. Executive summary
  1. Introduction (client obj.)
  1. Background
  1. Methodology
  1. Results
  1. Discussion
  1. Conclusions
  1. Spelling, typos, grammar
  1. Clear and Coherent

Total

Total =
_____________ out of 100 Mark equals
total divided by 10 = _______out of 10

Marking Sheet, Assignment 3C –
Oral Report

Student
Group Number: ____ Group
Name:__________________________________

Mark (out of
10): _________

Section

Comment

0

1

2

3

4

5

6

7

8

9

10

  1. Introduction
  1. Summary

a. Client problem

b. Research Objectives and Hypotheses

c.
Research methods

  1. Results

a. narrative

b. tables

c.
charts

  1. Conclusions & Recommendations
  1. Presentation style
  1. Answers to questions
  1. Organization/preparation
  1. Audio-visual
  1. Interaction with audience
  1. Teamwork

Total

Total =
_____________ out of 100 Mark equals
total divided by 10 = _______out of 10

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