mktg205-1203d-01-principles-of-marketing

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MKTG205-1203D-01 Principles of Marketing

Assignment Name:

Unit 1 Individual Project

Deliverable Length:

The body of the paper should be 3 pages

Details:

To correctly identify opportunities and threats to their
product, Marketing Managers need to understand the marketing environment in
which the products operate.

Industry Research

Choose a certain product, such as chocolate bar or organic
food manufactured in the United States.

From your research and what you have learned,
identify three (3) marketing environment forces that will
impact this type of product/service. Describe each force and analyze why
& how it will impact the product/service.

Explore strategies to overcome the threats and capitalize
on opportunities.

Your paper must include a reference list. All
research should be cited in the body of the paper. In-text citations and
corresponding references should be included in your paper. For more
information on APA, please visit the APA Lab. The use
of direct quotes is strongly discouraged.

Grading Criteria

Market Force 1: Description and Analysis of impact
on product/service

25

Market Force 2: Description and Analysis of impact
on product/service

25

Market Force 3: Description and Analysis of impact
on product/service

25

Strategies overcome the threats

25

Strategies to capitalize on the opportunities

25

Grade for Unit 1 Individual Project

125

Grading will be based on Content, Application, Research,
Mechanics (APA format, spelling grammar, punctuation) and Style –
(Organization, readability, using your own words).

Objective:

· Describe the
function of marketing and demonstrate its importance to the overall
success of the organization

· Illustrate the
environmental forces that effect marketing

· Demonstrate
investigative/research skills

· Demonstrate a
systematic approach to the application of relevant marketing tools to a
variety of situations

· Analyze the major
challenges facing marketers

· Identify the reasons
why it is essential for the marketing department to collaborate with
other departments in the organization in order to be effective

· Demonstrate
information processing skills

American Intercontinental University

Unit 1 Individual Project

MKTG 205 – Principles of Marketing

Abstract

This is a
single paragraph, no indentation is required. The next page will be an
abstract; “a brief, comprehensive summary of the contents of the article; it
allows the readers to survey the contents of an article quickly” (Publication
Manual, 2010). The length of this abstract should be 35-50 words (2-3
sentences). NOTE: the abstract must be on page 2 and the body of the paper will
begin on page 3.

Introduction

Remember to
always indent the first line of a paragraph (use the tab key). The introduction
should be short (2-3 sentences). The margins, font size, spacing, and font type
(italics or plain) are set in APA format. While you may change the names of the
headings and subheadings, do not change the font or style of font.

Market Force 1: Description and Analysis of impact on
product/service

Introduce the concept and cite the resources DO NOT use the
exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your
mastery of the subject.

Market Force 2: Description and Analysis of impact on
product/service

Introduce the concept and cite the resources DO NOT use the
exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your
mastery of the subject.

Market Force 3: Description and Analysis of impact on
product/service

Introduce the concept and cite the resources DO NOT use the
exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your
mastery of the subject.

Strategies to Overcome the Threats

Introduce the concept and cite the resources DO NOT use the
exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your
mastery of the subject.

Strategies to Capitalize on the Opportunities

Introduce the concept and cite the resources DO NOT use the
exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your
mastery of the subject.

Conclusion

Add some
concluding remarks-can be a sentence or two.

NOTE:

·
If you are not at the
end of page 5 with content, your paper is too short (if you
used graphs or charts, your paper should be longer)

·
Do not insert extra
spaces between paragraphs to make your paper appear longer.

·
If your paper is beyond page
7
with content, it may be TOO LONG. Discuss length criteria with
your instructor.

·
Do not change the font or margins to make the paper appear
shorter or longer

References

NOTE: The
reference list starts on a new page after your conclusion.

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