understand-the-key-elements-of-business-marketing

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Week 10 Assignment 2 Submission

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Marketing Plan 2

Due
Week 10 and worth 300 points

You
created a fictional start-up company entering a foreign (non U.S.) market with
a good or service. Here you will continue to work on your marketing plan for
the good or service the company is offering.

Write
a five to six (5-6) page paper in which you:

Provide a
detailed description of your company. The description should include, at a
minimum, the product’s name, trademark, color, shape, packaging, labeling, and
any characteristics that you deem relevant.

Describe the
company’s target market in terms of its size, competitors, and the specific
needs and wants of potential customers that your product or service is likely
to satisfy.

Analyze the
pricing strategy relative to the company’s pricing objective, and internal and
external factors that could affect the pricing of the company’s goods or
services.

Determine the
distribution strategy in terms of your target market, location, and selection
of distribution channels.

Outline the
promotional strategy in relation to marketing objectives, advertising program,
and public relations activity.

Use at least two
(2) quality references. Note: Wikipedia and other Websites do not quality as
academic resources.

Your
assignment must follow these formatting requirements:

·
Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.

·
Include
a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.

The
specific course learning outcomes associated with this assignment are:

·
Understand
the key elements of business marketing including product, price, distribution,
and promotion.

·
Determine
the marketing planning process, market segmentation, and the development of the
key elements of a marketing strategy.

·
Identify
the key factors in establishing price.

·
Describe
logistics and marketing distribution channels.

·
Explain
the considerations of a promotional mix.

·
Explain
the key components of consumer and business sales promotion.

·
Determine
the roles of integrated marketing communications, advertising, and public
relations in marketing.

·
Use
technology and information resources to research issues in marketing.

·
Write
clearly and concisely about marketing using proper writing mechanics.

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