vodafone-company-product

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Vodafone company

Product:

o
Intangible product

o
Plans, prepaid, Mobile broadband

o
Basic Product, augmented product and
Supplementary

o
For the Personal or Business customers

Price:

o
Vodafone has
introduced various products with the range of prices which a customer has
option to choose

o
Cheap plans for
students

o
Suitable plans
for business

o
Price for Prepaid

o
Network guarantee

Promotions:

o Word-of-mouth campaign, literature in branches, TV
advertisements, sponsorships, business magazines and newspapers, and bill
boards.

o Online advertising on website and direct mail to
prospective students.

o Phone prospective customers or visit them at their
residents or place of business to sell products and services to them

o Develop an advertising campaign programs targeting the
selected groups of customers.

Place:

o
Where: Any
Vodafone Store, Local retail or Online store

o
When: Any days
within Business hours

People:

o
People is one of
the elements of service

o
With Vodafone
their employees and their behaviors towards define you

o
Vodafone
employees work in a fast-paced. Highly competitive environment so they are
people can make or break the successful of the business

o
Vodafone believe
that they need to invest in each individual employees to maximize their
potential and elevate their performances.

Services
process:

o
The process of a
service company in delivering its product is the most importance

o
Vodafone
defines exactly what should be the process of the service product reaching the
end customer

o
Vodafone
is a company phone company so their product is technology therefore it had to
keep up the development of technology to face with the high competive

o
The
demand for this service are really high but there are very demanding

Physical Evidence

o
Unlike a product,
a service cannot be experienced before it is delivered, which makes it
intangible so the customer are taking great risk when deciding to use the
service

o
In order to
reduce the feeling of risk, so improving the chance for success, it is often
very important to offer potential customers the chance to see what a service
would be like.

o
Vodafone store have a nice ambience with
friendly staff

o
Vodafone have a guarantee for the product

1800 words

Choose a service enterprise with which you are familiar.
Discuss how each of the seven elements of the services marketing mix,
i.e. the 7 P’s might be used to attract customers and create
value.

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