write-a-proposal-of-no-more-than-500-words-outlining

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Write a proposal of no more than 500 words, outlining the research approach you will use for your Strategic Plan, due in Week 6. Include the following:

· How you intend to ensure the organization’s vision, mission, and people strategies and values statements are aligned with the proposed strategic plan.

· Sources you expect to use to perform an external environmental analysis

· Sources you expect to use to perform an internal environmental analysis

Below is what I want to write about…

The New Corner Market:

A management company utilizing its own commercial property in Downtown Boston, Massachusetts for a Mall. There are two other mall like close by however, this mall has all fast food and clothing chains; offering the typical shopping experience to its patrons.

The New Corner Market offers an ambiance of cultural food and products locally. The retails space will be filled with local artisans with handmade and imported products; creating a global experience for its customers.

Competition:

· The Corner Mall located at Downtown Crossing

· The Lafayette Hotel and Mall located at Downtown Crossing

· All retail food and clothing establishments with a mile of the location

Target Market:

· Tourist – Approximately 19 million tourist from around the world visit Boston yearly.

· Locals – Boston has a population of approximately 60,000 people who live in Down Town and frequent Downtown Boston regularly.

· The management owns the property outright and only has taxes, and maintenance cost as its expenses.

· The average lease is $1,000.00 per month, per vendor. Its monthly taxes and expenses total $3,000.00 per month so the companies’ breakeven point would be at three leases. There is over 10,000 sq. ft. so there is enough space for 50 leased spaces.

Considerations:

· Advertisements (subways ads, commercials and mascot)

Please create a cover and reference page. Thank you.

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