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HRPD 712

Assignment #1 – Strategic Management

Assignment Type: Individual Report

88 Marks (15% of final
course grade)


Individually prepare responses to the 4

Please include a cover page, and note your
name and student ID (this page will not be included as part of your overall
page count).

The paper mustbe
authored by the HRPD 712 Winter 2013 student to be graded.



Students will conduct primary (as available) and
secondary research, present opinions while they compare and contrast corporate
strategies as it relates to the HRM function.

Students will also develop smart objective statements
to support corporate mission statements as well as conduct a SWOT analysis for
an organization against theories reviewed in Chapters 1 & 2 and class

Students will also prepare supporting and opposing
positions on the role of HR as a strategic partner based on Chapter 2 and in-class

Question #1: (24 marks)

· First step is
to select two companies in the same industry sector (hotels, restaurants,
post-secondary institutions for example) one company must be utilizing a
low-cost provider strategy and the other a differentiation strategy.

· Your task is
to compare and contrast the practices of these two organizations with
particular emphasis on the impact these business strategies have on the
following human resource management functions including:

orecruitment and selection,

oorientation and training,

operformance appraisal and


oEnsure that as you compare and
contrast that you provide at least 3 items (insights) per HRM function noted
(4) for each organization.

oYour submission can be completed
in chart format with bullets.

An effective way of tackling this exercise is to
select two businesses with which you are familiar as this gives you some
additional knowledge. Please feel free to interview HR professionals working in
the organizations you have selected, and ensure that you conduct any secondary
research required to provide a comprehensive comparison and contrast.

Question #2: (12 marks)

· Write 2
“SMART” objectives for each of the following company mission statements
(12 marks):

oProduct quality is our number one

oEvery customer will be a
satisfied customer.

oOn-time delivery is our
commitment to our customers.

Question #3: (12 marks)

· Conduct a SWOT
analysis for a company that you would like to work for after graduation. Assess the company against the strengths,
weaknesses, threats and opportunities contained in the SWOT matrix documented
on pages 26- 27 of your text book.

· Provide your
analysis / inputs in a chart format utilizing bullets to clarify your insights.

· Ensure that
your input includes at least a total of 12 insights and addresses all
components of the SWOT.

Question #4: (20 marks)

Discuss 5 possible reasons why HR WOULD
be considered a “strategic” contributor to an organization.

Discuss 5 possible reasons why HR might NOTbe
considered a “strategic” contributor to an organization.

Evaluation Guidelines

Your Report will be evaluated on the quality of your
ability to:

1. Provide a comprehensive comparison and contrast of two
organizations, one pursuing a low cost provider strategy, the other pursuing a
differentiation strategy.


You will
provide at least 3 insights across the 4 different HRM functions outlined.

2. Write SMART objectives for the 3 mission statements provided.

12 marks

Smart objectives
are effective if they; are Specific, Measurable, Achievable, Realistic and Time
bound. Be sure to assess your inputs
against these criteria.

3. SWOT analysis and comparison for Loblaw. 12

Remember to
complete the analysis by comparing your inputs against the SWOT analysis matrix
provided in your text on page 27.

You must
provide at least 12 insights and address all elements of the SWOT.

4. HR as strategic or not strategic as a
business contributor. 20

You must
provide 5 comprehensive arguments that support both perspectives.

5. Links to course readings and additional research 10 marks

qClearly cite your work and identify at least 2
separate sources

qWords that are not your own must be formally
cited utilizing standard APA formatting for references.

6. Writing/Communication Effectiveness 10 marks

qThe report is error free

qThe report is concise (communication is clear and to
the point)

qThe report is professional (easy to read, accurate in
its content)

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